The air transport committee was created in March 2009, already in collaboration with EU-Malaysia Chamber of Commerce & Industry.  In 2011, it is now officially a European project, under the name of the Aerospace Committee, hosted by the EU-Malaysia Chamber of Commerce & Industry.  The transport committee wants to become the main aviation platform for European and Malaysian companies involved in MRO and air transports in general, and promote Malaysia as a Regional aerospace hub.  The committee is splitting into 3 under-groups, namely aeronautical training, MRO and air transport. 

In February 2011, the Committee was delighted to be involved in the launch of the 1st flight AirAsia X Kuala Lumpur Paris.  The president, after preparing the ground in Malaysia of all PR and marketing between aeronautical professional, got invited to christen the flight and was therefore able to help on the  welcoming ceremony to the officials, on landing in Paris itself.  June 2011 brought BCI Aerospace Meeting to Kuala Lumpur, with the objective to get this event as a regular one, bi-annual, as Malaysia is becoming an attractive platform for aerospace maintenance.  BCI also reemphasized on the growing presence of Malaysia at the Paris Le Bourget show, working together with GIFAS . 

President : Fabrice GODEAU | Jetstream Asia

Air Transport Committee Unveils its Logo and Brand Identity

When we speak about branding it's not uncommon for people to mistake their logo as their "branding". Our logo is only one piece of our branding strategy. It is a symbol that can provide people with instant and powerful brand recognition of our committee and the services that we offer.

Visual recognition is the main purpose of a business or brand logo.

The Air Transport Committee - EUMCCI is pleased to introduce its brand identity with a logo. What significance? We created simple yet elegant designs to produce the idea of stability and trust. It also reflects the values and the ambitions of ATC committee in long-term perspectives. As a conclusion, confident branding and a strong branding strategy uses design to communicate a message that attracts the target audience that we want to attract - a message that creates confidence in our brand while differentiating between us and others.