Magnificient Diagraph Sdn Bhd/CARREFOUR MALAYSIA

Carrefour was first established in 1963 in France. It is the second largest retailer in the world with presence in 29 countries. Carrefour Malaysia, operated by locally incorporated Magnificient Diagraph Sdn Bhd was first set up in 1994 and is a leading hypermarket chain with ten (10) outlets throughout West Malaysia.

Carrefour was the first to introduce the concept of hypermarket in the region. This concept offers one-stop shopping, self-service, customer convenience facilities, free parking and low prices on a wide range of goods. It is also the only one to offer 100 percent refund policy that protects the consumer’s rights against defective goods. It also offers ‘Lowest Price Guarantee’ which allows the consumer to claim double the difference between Carrefour’s price and the price offered in other retail outlets should the latter price be cheaper than Carrefour’s.

Carrefour has always made a commitment to ensure Low Price. This is predominantly so with the introduction of the distinctive Carrefour Brand products which is comparable with other leading brands in the market and 15% cheaper! Hence the Big Saver guarantees Low Price assures customers a refund.

Carrefour has a workforce of more than 4000 people in Malaysia with an average team of 300 - 400 staff per store. It has also been promoting products by local SMEs including Bumiputra suppliers from all over Malaysia. In addition, 90% of the 50,000 products in Carrefour hypermarkets are locally produced and manufactured.

A partnership agreement was signed in May 2005 between Magnificient Diagraph Sdn Bhd and Syarikat Pesaka Antah Sdn Bhd which led to the acquisition of 30% stake in the company by the latter as the bumiputra equity partner. The partner is linked to the Negeri Sembilan royal family.