All-New PEUGEOT 408 Launched in Malaysia Perfecting the Art of Allure through Design and Technological Tour De Force

PEUGEOT, by the Stellantis house of brands has finally launched the locally-assembled all-new PEUGEOT 408. Exhibiting a completely redesigned look and packed with the finest engineering and technology, the all-new PEUGEOT 408 signifies an alluring future for PEUGEOT in the Malaysian automotive market and is also the first PEUGEOT model to be launched by Stellantis Malaysia. 

The all-new PEUGEOT 408 embarks on a radical change compared to its predecessor, which bestows it with the prestigious 2023 Red Dot design of the year award. The stylish physique of the all-new PEUGEOT 408 is based on 'The Language of Attraction', a new manifesto that expresses PEUGOT brand's renaissance combining three core values of Allure, Emotion and Excellence.

"The all-new PEUGEOT 408 is a truly unique model that is unexpected from every angle. Its progressive features have already won the hearts of consumers and awards globally. In the ASEAN region, the 408 makes up 30% of PEUGEOT cars sold in Vietnam and Taiwan — a testament to its allure. We're thrilled to bring this latest icon, assembled in Stellantis Gurun, Kedah, to our Malaysian customers," said Daniel Gonzalez, Chief Operating Officer, ASEAN and General Distributors, Stellantis.

"The all-new PEUGEOT 408 is our pride and joy being the first PEUGEOT launched under Stellantis Malaysia. Being a car that's truly one-of-a-kind, the all-new PEUGEOT 408 places great emphasis for discerning customers looking at something beyond mainstream within the C-Segment. Available in three variants, these new additions to our local production line underscore our commitment to expand our local footprint that is also proudly assembled in Malaysia. Simultaneously, the all-new PEUGEOT 408 marks a fresh chapter in reinvigorating PEUGEOT as the ultimate go-to brand that offers a fascinating blend of avantgarde designs and technology in the country," said Jamie Francis Morais, Managing Director of Stellantis Malaysia.