CCIFM Training: Strategic Negotiation

CCIFM Business Center, Level 6, Plaza Sentral, Unit 2A-6-2, Jalan Stesen Sentral 5, 50470, Kuala Lumpur, Malaysia
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Price: Members - RM 750 per pax
Non-Members - RM 890 per pax


Event ended.

Join us for the CCIFM Strategic Negotiation Training.

This advanced sales negotiation training program will help salespeople structure and prepare their negotiations with seasoned buyers and improve their ability to close deals and maintain healthy margins.


Accelerate your negotiation experience curve, explore resources used by top negotiators and understand how to rebalance the negotiation power by structuring and preparing negotiations and mastering the right approach to effectively control the situation.


  • Understand and play with the key principles of negotiation, in particular, the balance of power

  • Identify the pitfalls used by purchasers

  • Prepare and structure your negotiation by using the « Check-Point » tool

  • Drive your negotiation  through a 4 steps approach:

1. Remind your value proposition

2. Isolate the blocking points

3. Exchange mutual concessions

4. Seal the deal


  • You face significant pressure on price due to market competition.

  • The buyers you deal with are increasingly demanding, to the point of being disruptive.

  • You are aware that controlling the negotiation process is a vital skill you will need if you want to succeed in your field.

Date           : Thursday, 20 June 2024
Time          : 09h00 – 17h30
Venue        : CCIFM Business Center, Level 6,Plaza Sentral, Unit 2A-6-3, Jalan Stesen

Sentral 5, Kuala Lumpur Sentral, 50470 Kuala Lumpur,
Price          : Members - RM 750 per pax
                      Non-Members - RM 890 per pax

09h00 Registration of Participant & Training introduction

Negotiation Key principles

Prepare the negotiation


12h30 Lunch Time

13h30 Drive the Negotiation

4 Steps approach

Role Plays on Real Cases


17h30 Presentation of certificate & end of the training


Event Location

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