The Promosalons network is dedicated exclusively to promoting French trade shows internationally.
Our Core Mission
To increase the number of international visitors and exhibitors at French trade shows.
And in doing so, contribute to the attractiveness of France and Paris as flagship locations for international events.
We contribute to the growth and success of French trade shows by promoting and marketing them internationally.
Our expertise
Promosalons helps exhibition and event organisers to develop their strategy and ensures that the most appropriate sales, marketing and promotional actions are put in place to attract and retain international visitors and exhibitors.
Our know-how:
Devising and carrying out promotional campaigns aimed at French trade show visitors, buyers and exhibitors. Identifying, contacting and retaining exhibitors with dedicated staff. Performing ROI studies, sector analyses and gathering market intelligence Supporting the expansion of French trade shows outside France
Other services: pre-registration, management of visa requests, travel arrangements, and much more.
CCIFM is the local representative for Promosalons, the "Global Partner Network of Trade Shows in France".
Since 1967, Promosalons network offers to its professional expertise, know-how and offers unparalleled coverage through 55 offices covering 120 countries. We offer a special assistance by helping you to select the relevant shows related to your industry that take place in France (regarding visitor profiles, offer, innovation…), by providing you with practical details on how to participate in the show (price of booths and related services, registration deadlines, travel and accommodation in Paris…), and by assisting you in getting subsidy from Malaysian government bodies when exhibiting in French trade fairs.
Created in 1992, Promosalons Malaysia ensures representation of major French trade shows in Malaysia, but also in Singapore, the Philippines and Brunei, to help local companies participate to French International Exhibitions. The office located within the CCIFM, in the heart of Kuala Lumpur, provides a profound grasp of both French and the local cultures enabling us to tailor the French shows’ strategies to the specific local socio-economic environment. The delegation is therefore based in the field and so have close relationships with the economic and corporate players in the countries.
A leading international food and beverage trade exhibition connecting global suppliers with buyers and industry professionals in Malaysia and across Southeast Asia.
Key figures (previous edition):
15,184 trade visitors from 72 countries
430+ exhibitors from 17 countries
300 hosted buyers
Dates: 21-23 July 2026
Location : Kuala Lumpur, Malaysia
A leading professional trade show for the cheese and dairy products industry, bringing together producers, affineurs, distributors, retailers and other industry professionals to discover products, innovations and expertise from France and around the world.
Key figures (2026 edition):
7,600 professional visitors
270 exhibitors
Nearly 400 brands
Exhibitors from 15 countries
48% exhibitors from abroad
Dates: 7-9 June 2026
Location: Paris, France
A major French trade show dedicated to fine food and quality grocery products, bringing together producers, artisans, buyers, distributors and specialist retailers to discover new products, trends and business opportunities.
Key figures (2026 edition):
5,500 trade professionals
270 exhibitors
360 brands
13 countries
Dates: 7-8 June 2026
Location: Paris, France
A leading international wine and spirits trade show in the Asia-Pacific region, bringing together producers, importers, distributors, retailers and hospitality professionals with key buyers and decision-makers from across Asian markets.
Key figures (previous Hong Kong edition):
14,203 trade visitors
1,032 exhibitors
Exhibitors from 35 countries
60 countries represented
4,237 pre-scheduled meetings
Dates: 26-28 May 2026
Location: Hong Kong
Asia’s leading international food and beverage trade fair, connecting global brands, suppliers, buyers and industry professionals with the Chinese market and wider Asian food industry.
Key figures (previous edition):
175,739 professional visitors
5,000+ exhibitors
75 countries and regions represented
200,000 m² of exhibition space
Dates: 18-20 May 2026
Location: Shanghai, China
A major exhibition dedicated to healthcare innovation, bringing together healthcare professionals, technology companies, startups, researchers and other stakeholders to discover and experience the latest advances in medical technologies, digital health and innovative care solutions.
Key figures (previous edition):
12,500+ visitors
300 exhibitors
Dates: 9-10 March 2026
Location: Paris, France
Europe’s leading exhibition dedicated to healthcare innovation, bringing together healthcare professionals, technology companies, startups, researchers and citizens to discover and experience the latest advances in medical technologies, digital health and new care solutions.
Key figures (previous edition):
10,000+ visitors
200+ partners and exhibitors
6 innovation villages
Dates: 9-10 March 2026
Location: Paris, France
Indonesia’s leading international food and beverage exhibition, connecting global and regional suppliers with buyers and professionals across food, hospitality, retail and food technology, while providing a strategic platform for business development in Indonesia and the wider ASEAN market.
Key figures (2025 edition):
90,000+ visitors
1,500+ exhibitors
30+ countries represented
Dates: 12-15 November 2025
Location: Jakarta, Indonesia
For more information on major French Trade Fairs held in France and abroad, please visit our website by clicking the link below.
MoreAlban SIMONTE
Trade & Business Support Manager
Promosalons Representative for Malaysia,
Singapore, Philippines and Brunei
