CCIFM Training: Value Selling

CCIFM Business Center, Level 6, Plaza Sentral, Unit 2A-6-2, Jalan Stesen Sentral 5, 50470, Kuala Lumpur, Malaysia
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Deadline for registration: Monday 13 May 2024 - 12:00 pm (UTC+8)

Price: Members - RM 750 per pax
Non-Members - RM 890 per pax

Register now !

Join us for the CCIFM Value Selling Training.

This advanced value selling training program will help sales people better leverage their differentiating qualities, expertise and professionalism in order to sell the value to their clients. This specific sales course will also help you improve conversion indicators from your sales meetings.


Develop sales performance, secure effective meetings with very-busy clients and leverage your persuasive power to close the deal.


Legitimize your presence

·         Boost your sales pitch with the 7 principles of influence

·         Use hook techniques to capture the interest from the start

Explore the customer's issues

·         Explore the customer’s issues with consultative selling techniques combined with advanced active listening techniques.

·         Identify purchasing motivations to increase the perceived value of your offer

Accentuate the customer’s interest

·         Structure your value selling argumentation and focus on customer’s benefits

·         Handle difficult objections efficiently to smoothly move towards the conclusion

Drive the decision

·         Best closing practices

·         Boost your closing power with the closing boosters


•       You are a salesperson or business developer working in a highly competitive market

•       You want to “level up” your sales skills.

•       You want to move from product or solution selling to value selling and insight selling

Date           : Tuesday, 14 May 2024
Time          : 09h00 – 17h30
Venue        : CCIFM Business Center, Level 6, Plaza Sentral, Unit 2A-6-3, Jalan Stesen Sentral 5, 50470 Kuala Lumpur
Price          : Members - RM 750 per pax
                      Non-Members - RM 890 per pax

09h00 Registration of Participant & Training introduction

Legitimize your presence

Explore the customers' issues

12h30 Lunch Time

13h30 Accentuate the customers interest

Drive the decision

Role plays on real cases


17h30 Presentation of certificate & end of the training


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