Social Media Marketing: Creating Contents For New Leads

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*please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.


Dear Members and Friends,

As part of our joint initiatives with French chamber of commerce in Asia Pacific , CCI France Myanmar, is pleased to extend their training programs for a special rate of USD 50 to CCIFM's members.

Who should attend?

This course is suitable for middle managers and above in the B2C and B2B businesses. They are professionals:

  • Who will need to harness Social Media as part of their brand’s marketing strategy to expand online presence
  • Who would like to enhance skills in and knowledge of the Social Media Marketing Strategy and Social Media Trends.

Course outline

Introduction to social media marketing

  • Landscape Changes in social media
  • Trends in Digital Marketing
  • Three ‘Lives’ to Survive in Crisis Period

Understanding Customer Avatars

  • Converting Followers to Fans
  • Beyond Demographics & Psychographics
  • Defining Customer Avatars & Customer Types

Content creation

  • Social Media Strategies & Deep Dive
  • Writing Persuasive Stories Contents
  • Social Media Calendar
  • One Story, Three Angles
  • How Video Enhances Contents in social media
  • Types of Videos
  • Storyboarding Good Videos

Generating leads through social media

  • Role of Funnels Marketing for Leads 
  • Email Marketing to Build a Lifetime Customer

Generating value for success

  • Value Ladder for Success
  • Communicating Value Via social media

Click here to register.


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