Social Media Marketing: Creating Contents For New Leads


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Dear Members and Friends,

As part of our joint initiatives with French chamber of commerce in Asia Pacific , CCI France Myanmar, is pleased to extend their training programs for a special rate of USD 50 to CCIFM's members.

Who should attend?

This course is suitable for middle managers and above in the B2C and B2B businesses. They are professionals:

  • Who will need to harness Social Media as part of their brand’s marketing strategy to expand online presence
  • Who would like to enhance skills in and knowledge of the Social Media Marketing Strategy and Social Media Trends.

Course outline

Introduction to social media marketing

  • Landscape Changes in social media
  • Trends in Digital Marketing
  • Three ‘Lives’ to Survive in Crisis Period

Understanding Customer Avatars

  • Converting Followers to Fans
  • Beyond Demographics & Psychographics
  • Defining Customer Avatars & Customer Types

Content creation

  • Social Media Strategies & Deep Dive
  • Writing Persuasive Stories Contents
  • Social Media Calendar
  • One Story, Three Angles
  • How Video Enhances Contents in social media
  • Types of Videos
  • Storyboarding Good Videos

Generating leads through social media

  • Role of Funnels Marketing for Leads 
  • Email Marketing to Build a Lifetime Customer

Generating value for success

  • Value Ladder for Success
  • Communicating Value Via social media

Click here to register.

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