Dear Members and Friends,
As part of our joint initiatives with French chamber of commerce in Asia Pacific , CCI France Myanmar, is pleased to extend their training programs for a special rate of USD 50 to CCIFM's members.
Who should attend?
This course is suitable for middle managers and above in the B2C and B2B businesses. They are professionals:
- Who will need to harness Social Media as part of their brand’s marketing strategy to expand online presence
- Who would like to enhance skills in and knowledge of the Social Media Marketing Strategy and Social Media Trends.
Course outline
Introduction to social media marketing
- Landscape Changes in social media
- Trends in Digital Marketing
- Three ‘Lives’ to Survive in Crisis Period
Understanding Customer Avatars
- Converting Followers to Fans
- Beyond Demographics & Psychographics
- Defining Customer Avatars & Customer Types
Content creation
- Social Media Strategies & Deep Dive
- Writing Persuasive Stories Contents
- Social Media Calendar
- One Story, Three Angles
- How Video Enhances Contents in social media
- Types of Videos
- Storyboarding Good Videos
Generating leads through social media
- Role of Funnels Marketing for Leads
- Email Marketing to Build a Lifetime Customer
Generating value for success
- Value Ladder for Success
- Communicating Value Via social media
Click here to register.