Since the 80s, sales approaches have constantly evolved from product selling to solution selling then to value selling. Due to the COVID-19 pandemic, networking and relationship-building have shifted online. Social selling has now become a must to cultivate the relationship with existing clients and engage with new potential clients in an attractive way.
In 2020 alone, social media platforms gained 490 million users. According to LinkedIn Sales Solutions, businesses that prioritize social selling are 51% more likely to reach their sales quotas!
In this one-hour Webinar, we will firstly step back to understand the stakes behind this evolution and visualize the social media panorama. Then, a quiz will be conducted to evaluate your digital networking skills. We will focus on LinkedIn, the ideal B2B social media for reaching business decision makers, extending your professional network and promoting your professional brand. More practically we will share with you the best practices to improve your Social Selling Index (SSI) based on the Milgram “Small World” theory and move from a “push” to a “pull” social selling approach.
Date : Tuesday, 28 September 2021
Time : 3:30 PM – 4:30 PM
Price : Patrons & Sponsors - Free of charge
Members - Free of charge
Non-members - RM50
A link for you to access the webinar will be shared with you prior to the event once we have received your registration.
About the speaker
Antoni Girod is the Director of Halifax Consulting in Asia based in Kuala Lumpur. Halifax is an international firm, specializing in sales performance top 3 in Europe, and helping local SMEs as well as major global companies such as Total Energies, BioMérieux, Dassault Systemes or Nexans succeed in their sales transformation. Antoni is the author of 12 books on sales excellence, communication, winning mindset and management.