Global Trends: Understanding Asia

CCIFM Member Ipsos has just released the following data – Global Trends: Understanding Asia 

The new report identifies three key trends set to be top-of-mind for Asia Pacific consumers in 2025:

• Technowonder 
• Retreat to old systems 
• Climate convergence 

"As Asia Pacific's economic, political and cultural influence continues to grow in an interconnected and complex world, the importance of understanding the region has never been more important. 

"This latest report highlights how our consumers and citizens think and feel in a world of rapid change and complexity, particularly around technological evolution, societal change and climate change. The insights reveal a region that is open to transformation, but wants its businesses to step up, guide the change revolution and be leaders. 

"When it comes to climate change, consumers believe brands have a critical role to play in minimising harmful environmental effects. There is a real opportunity for brands to be environmental leaders and demonstrate their commitment to climate change efforts."

 –Hamish Munro, Ipsos APEC CEO

Source: Ipsos

For more information, please click here