Ipsos Happiness Index 2025
CCIFM Member Ipsos has just released the following data – Ipsos Happiness Index 2025
The findings from the study reveal:
- Malaysians have a higher level of happiness than the global average and other developed countries in Asia.
- More than half of Malaysians are optimistic that life will be better, and it is also higher than the global average.
- Malaysians see appreciation and family being the key sources of happiness, like global average.
- Financial stability is a universal concern for overall well-being.
"Our latest survey data reveals that 77% of Malaysians report feeling happy, surpassing the global average. This suggests a positive outlooks on life among Malaysians. Interestingly, India and the Southeast Asian countries, including Malaysia, show a higher level of happiness than the developed nations such as Japan and South Korea.
Appreciation and love rank highly as the top driver of happiness globally and in Malaysia. This suggests the importance of affirmations and emotional connection. Family is also another important factor of happiness in people’s life. While Malaysians cite financial situation, housing/living conditions, and the job as their key concerns in life, this does not paint a complete picture of their well-being. Malaysians maintain a positive outlook on life despite these challenges.
As we celebrate the International Day of Happiness every year on the 20th March, it is an important to remember that well-being encompasses more than just economic growth. Mental and emotional well-being are crucial aspects of a fulfilling life. Small gestures of appreciation and kindness can make a significant difference in fostering happiness."
-Evelyn Tan, Interim Country Director, Ipsos Malaysia
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