Shirley HsiaCEO and Board of Directors of Pac & Cap Hospitality Group

Shirley Hsia has 16 years of exceptional commercial property experience across Australia, China, and Southeast Asia. With over 12 years working in China for state-owned, multinational, and private enterprises, she has developed a deep understanding of both local and international markets, particularly in the development and retail sectors. Her comprehensive expertise spans Capital Transactions, Retail Lease negotiations, Lease Renewals, Market Research, Entry Strategy, and Data Analysis—critical. 

Shirley's track record includes leadership roles at globally recognized companies such as Inter IKEA Shopping Center Group, Michael Kors, and Kering Group, one of the largest French luxury retail conglomerates. Her ability to navigate and excel within these organizations highlights her strategic vision, operational acumen, and the capability to drive growth on a global scale.

As an entrepreneur, Shirley launched her own boutique retail consulting business, where she demonstrates her commitment to innovation and client success. Her firm has advised some of the most prestigious brands in the world, including Qeelin Jewellery, EP YAYING, Zimmermann, ACBC, and Tory Burch. She provides tailored expertise in market entry strategies, local marketing initiatives, lease negotiations, and franchise partnerships, showcasing her ability to lead in diverse and competitive markets.

She holds a Bachelor of Business from Macquarie University and a Master of Accounting from Western Sydney University, combining strong financial acumen with strategic business insight. Her early education at the International College of Hotel Management (ICHM) in Australia also gives her a unique perspective on customer service and operational excellence. Shirley is a visionary, a strategist, and a leader capable of driving sustainable growth and global success.