The Chamber

Morning Talk: Protecting your Brand in Malaysia

An initiative co-funded by the European Union

CCIFM in collaboration with South-East Asia IPR SME Helpdesk organised a talk on brand and trade mark protection. Trade marks are a key factor in delivering brand recognition for businesses in the global economy. They help to build trust, reputation and goodwill for your company and thus can become an important asset with significant monetary value. Hence, in order to protect your brand, it is important that you file trademarks in all the countries that you do business in.

Mr. Muhammad Azrul Abdul Hamid, an expert of the South East Asia IPR SME Helpdesk, shared insights on the International Trade Mark Registration System (Madrid Protocol). He mentioned how the Madrid Protocol offers the possibility to file a single application in order to seek trade mark protection in the territories of up to 98 member countries. Besides that, he also disseminated useful information on the Malaysian Trademark Law for both local and foreign businesses.

Mr. Muhammad Azrul specialises in the Enforcement of IPR, IPR Dispute, Copyright, Trademarks and Public Policy and Government Relation and is a Partner at  Wong Jin Nee & Teo.

South-East Asia IPR SME Helpdesk is an initiative co-funded by the European Union. Its helpdesk Business tools are produced to give you practical advice on how to develop and implement an effective IP strategy in South-East Asia no matter what your level of business involvement is there. Their Guides, E-learning modules, Case Studies, Videos and Webinars all contain information addressing South-East Asia IP issues for your business and are available to download for free. They also provide an enquiry service to address your specific South-East Asia IP needs; you can call, email or visit them in person for free confidential advice.
For more information http://www.southeastasia-iprhelpdesk.eu/en